What is the Grapes platform?
Grapes was created to address the major issues faced by the wine and spirits industry. It brings together everything we have learned about building eCommerce sites over the last decade.
Grapes is designed to make ecommerce management simple, allowing you to handle your whole operation from a single, easy-to-use login.
All our features are industry-ready, requiring no customisation; they simply work out of the box. Our team manages everything from wine compliance to hosting, all in one monthly fee.
You're shopping on Grapes
Everything on this site runs on Grapes, the ecommerce platform Open Imagination built for wine and spirits merchants. The products, prices and orders are here to demonstrate it, so click around, fill a basket and see the shop the way your customers would.
Built for how the wine trade works
Does your week include rekeying orders, renewing app subscriptions or waiting on an agency for a small change? Those are the jobs Grapes was built to take away.
We spent ten years building online shops for the drinks trade and put what we learned into one platform. Orders, stock, customers, content and marketing all sit behind a single login. Our team handles hosting, security, wine compliance and updates for one monthly fee.
Take it for a spin
Shopping as a consumer
- Search and filter by country, producer, type or price
- Build a mixed case and see critic scores and awards
- Check out without creating an account
- Try wishlists, gifting and the returns process
Ordering as the trade
- Sign up for a trade account with ex-VAT pricing
- Reorder from order history or upload a CSV
- See how reps build and share a basket with a customer
Behind the scenes
Ask us for a walkthrough of the parts customers never see:
- Stock across several locations, including in-bond and pre-release wines
- Two-way sync with Vintner and other ERPs
- Sales dashboards and KPI alerts
Wine-specific from the start
In-bond stock, pre-release sales, Liv-ex critic scores, cellar management and wine clubs are all part of the core platform. Grapes is modular, so retailers get the consumer package and wholesalers get the trade package. If you sell both ways, the Hybrid package runs two storefronts from one stock pool.
Optional modules such as wine box subscriptions, tastings and events, and AI product search can be added if your business needs them.
A move measured in weeks
Changing platform can sound like months of disruption. Grapes goes live in four to sixteen weeks depending on tier, and data migration, training and launch support are included. If you run Vintner, Grapes connects to it directly, so stock and orders match across every channel from day one.
Made in Oxford by Open Imagination
Open Imagination is a design and ecommerce agency in Oxford that has worked with wine and spirits merchants for over a decade. Grapes is our product. Pricing grows with your online revenue, so our team stays invested in how well you do long after go-live.
Could Grapes fit your business?
You know your business better than anyone, so the quickest way to find out is a 20-minute call about how you sell today.
